Rank top in the water purifier and bidet sectors at the “2019 KPEI”
Woongjin Coway ranked top in the water purifier and bidet sectors at the “2019 KEPI (Korea Purchase Ease Index)” hosted by Korea Marketing Association, proving solid consumer trust.
The KPEI is an index to measure unstable factors considered by consumers when they purchase products, including safety level, quality, after service, and so on.
Woongjin Coway has ranked top in the water purifier and bidet sectors top for four years and six years in a row, respectively. The company was highly recognized for its ...
Conduct an exclusive online exhibition of air purifiers for two weeks in April
Woongjin Coway announced that it would open an exclusive exhibition of air purifiers through online shopping mall channels including 11th District, WeMakePrice, and G Market for two weeks from April 3 to help consumers purchase air purifiers more easily.
Four kinds of air purifiers – multi-action air purifier AP-1516D, triple power air purifier AP-2318D, AP-1018F, and AP-1019F – will be showcased through the channels.
Particularly, in a bit to inform consumers of the importance of product ...
Win the “Reddot Design Award” for 13 consecutive years
Woongjin Coway received the Winner award in the product design category of the 2019 Reddot Design Award, accomplishing the splendid feat of winning award for 13 consecutive years.
The Reddot Design Award, hosted by Design Zentrum Nordheim Westfalen of Germany, is recognized as one of four world’s most authorized design awards along with iF of Germany, IDEA of the U.S., and Good Design of Japan.
The company’s CIROO tankless water purifier, FWSS, and air purifier won a total of four awards this year. ...
Maintain the first place in the K-BPI for 17 consecutive years
Woongjin Coway swept the first places in the water purifier, air purifier, and bidet sectors of the “2019 K-BPI (Korea Brand Power Index)” hosted by the KMAC, proving its leadership in the health appliance industry.
The K-BPI indicates competitiveness of product, service, and corporate brand in each business sector which is closely connected with daily life. Approximately 10 thousand consumers participate in identifying the index.
The company has maintained the first place in the water purifier ...
Open the “Coway Water Café”
In celebration of the World Water Day (March 22), Woongjin Coway opened the “Coway Water Café” on the square of Ilmin Art Museum located in Jongno-gu, Seoul, on March 21 to deliver clean and tasty water to citizens.
Under the concept of “relaxation in the downtown,” the company built the 3-meter high water café with the shape of CIROO water purifier and decorated surroundings with artificial lawn and trees.
Moreover, baristas of the water café informed visitors of the ...
Take the first place in the water purifier sector at the “Water Taste Evaluation”
Woongjin Coway took the first place in the water purifier sector of the “4th Water Purifier/Natural Water Taste Evaluation” hosted by the KISA (Korea International Sommelier Association) on March 19. This is the second consecutive year that the company has ranked top.
The event was prepared to provide consumers with information on how to select products with good water taste, in which five water sommeliers representing Korea participated in the evaluation. The water purifier sector was newly launched last ...
New employees join volunteer services for the visually handicapped
New employees of Woongjin Coway conducted volunteer services for the visually handicapped at the Siloam Welfare Center for the Visually Handicapped on March 15.
At Woongjin Coway, volunteer service has been one of the mandatory courses for new employees since 2009 with the aim of forming the consensus on corporate management philosophy and raising the awareness of social responsibility.
Hae-sun Lee, the CEO, and 20 new employees conducted various volunteer services such as check and verification of e-books for the ...
Grow 260% in sales of air purifiers
Woongjin Coway announced that unit sales of air purifiers from March 1 to 13 increased around 260% years-on-year due to the concerns about fine dust.
The higher-than-expected sales growth was mainly attributable to increased rental sales driven by the spread of awareness on regular filter replacement, popularity of high-performance products such as multi-action air purifier, and consumer trust enhancement by offering differentiated experiential service by space.
During the period, rental purchasing ...
Win the “iF Design Award” for 12 consecutive years
Woongjin Coway received the Design award in the product design category of the 2019 iF Design Award, accomplishing the splendid feat of winning award for 12 consecutive years.
The iF Award, hosted by the International Design Forum, is a world’s renowned design award with 65 years of tradition. The award is given by comprehensively evaluating design innovativeness, user convenience, and brand value. Woongjin Coway has been awarded for 12 consecutive years, thus proving its global competitiveness in ...
Increase customer satisfaction by introducing the “Cody Service Kit”
Woongjin Coway launched the “Cody Service Kit” to provide customers with more professional services.
The Cody Service Kit is a tool offered by the company’s service experts when they conduct water purifier sterilization service. It was developed by actively adopting opinions of Cody and customers who wanted to know the service process.
The kit provides upgraded sterilization service. It sterilizes water tank and water pipes after purifying water through mounted filters and then creating ...